YOU'VE HEARD OF WHERE'S WALDO?
Today you are going to learn about release dates.
NOTE: More Reviews. Check them out.
6 am and 79 degrees.
It's not official yet but it's happening.
LOTTERY is on sale in bookstores.
A vigilant blogger and her handy dandy camera phone took this picture. At first I was perplexed. Is this OK? Will the publishing police come out of the woodwork and require the book store owner to do extra book reports?
(Wait. No. That was my sixth grade teacher.)
So I did what every self respecting author does.
I sent an SOS message to my editor.
"LOTTERY IS ON SALE!" I said. "WHAT GIVES?"
And this is what she said:
"There are different kinds of on-sale dates:
* There are embargoed books*Harry Potter being the most obvious example*and
no one is supposed to have a copy, or open a box, prior to the on-sale date.
* There are also what are called “strict” on-sales. This means that
bookstores are expected not to sell the book prior to the on-sale date.
Those “strict” on-sale dates are reserved for books where you know you have
to get maximum sales velocity in a single week in order to grab the highest
possible position on the NYT list. These strict on-sale dates are for books
where you’re aiming to hit one of the top 15 (or even 10) positions on the
list immediately upon publication (so, for instance, Nora Roberts and Khaled
Hosseini would have strict on-sale dates).
* For the vast majority of books, on-sale dates are not strict, and it’s
fully expected that many stores will have books on display in advance of the
on-sale date. This is actually a good thing, and can contribute to word of
mouth prior to the official on-sale date.
The reason that this staggered book availability occurs (and this is
industry-wide) is that the release date*the date at which books start
shipping from the warehouse---is usually about 6 weeks in advance of the
on-sale date. In that 6 week window, the books are loaded onto trucks, etc.,
and depending on how close a store is to a warehouse, some stores might get
their books weeks in advance of others. It’s pretty typical to see a book on
sale two weeks in advance of pub."
Well now I know. It's OK! It's good! It's GREAT!!!!!!!
So where is it on sale?
I will let you guess. Go down to your neighborhood bookstore and LOOK.
Just in case!
And while you are looking...ruminate on these.
A nice mention by LITERARY LOTUS.
TOP 50 BEST SELLING AUDIOBOOKS